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Report: Geely to go global with new Volvo-based brand

Apr 26, 2016

Chinese automaker Geely may be about to introduce a new mainstream brand selling cars developed with Volvo.
Since acquiring the Swedish automaker from Ford Motor Company [NYSE:F] in 2010, Geely has set about transforming it into a luxury marque.
That leaves room for Geely to compete in mainstream segments.
Geey currently has a number of brands in its home market including a namesake brand, and last year its combined sales totaled over half a million vehicles. However, while Geely’s existing brands are targeted at the Chinese market, the automaker is reportedly planning a new brand with a global focus.

Sources have revealed to Reuters that Geely is looking to launch the new brand, code-named L, initially in China and eventually in Europe and the United States.
The brand’s first cars will reportedly be based on the new CMA platform for compact cars that Geely is developing with Volvo. Volvo will use the platform for its next-generation compacts starting with a new XC40 crossover.
Spokespeople for Volvo and Geely declined to comment on the report

http://www.motorauthority.com/news/1033 ... rs--report

Ga er maar van uit dat dit ooit gaat gebeuren en daar is niks mis mee, het zal de kosten voor Volvo verlagen en dat kunnen ze goed gebruiken.

Volvo-owner Geely to launch new car brand on October 20

It is being reported that the first vehicle from new Lynk & Co car brand will be based on the CMA platform
China based Geely, which owns Volvo, is expected to launch a new car brand, Lynk & Co on October 20 in Berlin. According to a Reuters report, the first vehicle from the new car brand will be based on the Complex Modular Architecture platform (CMA). This platform has been developed for small cars and Volvo had earlier stated that the first car based on this platform will be launched in 2017.

Reuters reports that the new car brand will compete in the middle market segment. This segment comprises of vehicles developed by the collaboration between Chinese and international carmakers. So, cars from the Lynk & Co car brand will typically rival vehicles launched by GM and SAIC Motor Corp.

It is a strategic move on Geely’s part to have different brands focusing on individual segments. Post the launch of Lynk & Co, Geely will compete against the products of local manufacturers while Volvo will compete against global luxury car manufacturers.

The upcoming new car brand from Geely has already launched a teaser website lynkco.com. It is being reported that initially Lynk & Co cars will be sold only in China. Later the brand is expected to foray into the U.S. and Europe.

http://overdrive.in/news/volvo-owner-ge ... ctober-20/